Creating a Mission and Values Statement
Have you ever asked a group of people to close their eyes and to point
north? When they open their eyes, everyone laughs because they are all
pointing different directions. As an exercise, this is funny. In
business, it is devastating. Do you ever feel like your employees are
pointing to different north?
The first task of the leader is to provide a destination, directions and
clear expectations on how to get there. In the wilderness, a compass
provides a clear north. It not only helps you get to your
destination more efficiently, it provides direction when you get lost.
In this course, you will create a company or departmental compass: the
mission and values statement. It will contain a picture of the ideal
future, it will state what the company produces and why and it will
outline a set of core beliefs that will guide behavior. You will then
create a plan to communicate the mission and values and to teach your
employees how to use it, ultimately freeing you to plan the future,
while they take care of today without getting lostů
and if they do,
they have a compass to refer to!
- Create a vision statement
- Create a mission statement
- Create a values statement